EDGE Interview: How JustFor.Fans Model Alexxx Gay is Coaching Adult Studios on Intimacy

It might seem that making adult content on whatever platform automatically means the creators are self-assured, secure, and enthusiastic. But that isn't always the case. For a variety of reasons, some in the industry need a little help with confidence. That's where JustFor.Fans creator Alexxx Gay comes in. He is an intimacy coach who not only creates content himself but helps others in the process.

Gay grew up in Maryland but now lives in sunny Southern California; San Diego to be exact. He says his childhood home was a conservative one under the watchful eyes of a legalistic Christian family. That type of situation can be tough for gay youth.

Gay just turned 30, and in this new decade of his life, he feels much lighter.

"So much happened in my 20s," Gay tells EDGE. "I began my 20s in a dark depression. I tried to end my life because deep down I believed that 'I am not enough.' Through lots of support in therapy and coaching, I've been able to finally enjoy being me. And in the last few years especially, I've really enjoyed breaking free from societal norms to live a life that feels more and more authentic."

Gay is an artist at heart and his JustFor.Fans page was the beginning of his exploration into sexual content, something he has always been interested in. Perhaps wanting to break free of the taboos from his Christian upbringing, he began to explore sex on camera and that led to helping others do the same, and the two are not mutually exclusive. "It's given me an outlet to support and empower others in a way I never could through coaching alone. As a coach, I teach you how, and as a creator, I get to show you how."

Many have said that JustFor.Fans is a perfect place for that. Gay is no different in his assessment. He says the company prioritizes creators and humanizes sex work, adding that they create a platform where people can express (and undress) themselves genuinely without barriers.

"Unlike some platforms, JustFor.Fans encourages authenticity, whether that's through unique niches, celebrating kinks, or fostering deeper connections between creators and their fans. For me, that fits perfectly with my focus on authentic intimacy," he explains.

That might seem like it should be the first thing on the resume for a content creator, but sex on camera isn't that easy. Spoiler alert, that's all a part of the fantasy. Some actors want to do more, but for some reason, they struggle. Many times, those actors are internally conflicted. Gay says the problem he helps with the most is the very thing that makes them a brand.

"The number one issue is fear of vulnerability," Gay contends. "So many people crave deeper connections but hold back because they're afraid of being rejected or misunderstood. My work involves helping them build confidence to express their desires and stand up for themselves while remaining open to others. My clients report having more fulfilling sex and relationships – romantic and platonic – and they genuinely like themselves more."