Swarovski Group Supports Breast Cancer Awareness Efforts

EDGE READ TIME: 1 MIN.

In honor of Breast Cancer Awareness Month, Chamilia, a Swarovski Group brand, announced that it again will donate a portion of each purchase from its "Give Back: Breast Cancer" gift set to the American Cancer Society in support of its efforts in making strides against breast cancer.

The set combines the brand's new pink braided leather cord with easy-to-use clam-shell closure and its "Hope" charm from the "Her Gifts to the World" collection as a special release for the occasion.

"Chamilia is a brand that has always supported women in the important stages of their lives," said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. "During Breast Cancer Awareness Month, the women who have battled this disease are honored. Of course, we choose to support their journey."

There are more than 400 exclusive charms available from the Chamilia brand. The line is made from sterling silver or 14 karat gold and features genuine Swarovski Crystals, Swarovski Zirconia, or Murano glass. The brand follows strict Swarovski guidelines for quality and aesthetic standards.

The Give Back Breast Cancer Gift Set includes a bright pink leather bracelet with easy-to-use branded sterling silver clam-shell closure and extender chain and the Chamilia "Hope" charm; retail price: $75.

The set will be available at the brand's more than 2,000 retail partners worldwide and on the Chamilia website, www.chamilia.com.


by EDGE

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